Simon Baggs did not follow a very traditional career path. Simon trained as a hotelier with a cunning plan to travel around the world and find work wherever he went. The realities of him fare-welling travelers from his hotel made him change direction to adventure travel with World Expeditions in both Denmark and Australia. This wonderful Himalayan infused existence was replaced with another change of direction as Simon entered the heady world of finance and tourism business investment.
A fourth change – Director of Marketing of Destination NSW – before being head hunted by the ATP World Tour, the worldwide governing body of men’s tennis working across the commercial aspects of the world tour. If he started out wanting to travel he certainly achieved that at the ATP.
In 1996 Simon founded Lateral Event Management which today has offices in Sydney and Melbourne and subsidiary companies in New Zealand, Singapore, Hong Kong and the UK.
Lateral has three main areas of business, upscale corporate event management, writing shows with globally respected personalities such as Sir David Attenborough and owning and managing L’Étape Australia by le Tour de France, a mass participation cycle race held in the NSW Snowy Mountains.