Natalie Bell

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Natalie Bell

Managing Director, AA&P Events

PRESENTATION TOPIC: The Future of Events as Predicted by Future Leaders



A born and bred Territorian, Natalie is the Managing Director of AA&P Events, a specialist division of Associated Advertising & Promotions, a Darwin based strategic communications and business events agency. Following completion of her Bachelor degrees from UniSA, in Marketing & International Studies, as well as a Bachelor of European Business from France, Natalie returned to Darwin to pursue a career in public relations and events management. She has since held senior positions in working in government, private and not-for-profit sectors.

Natalie has previously lectured in PR at Charles Darwin University and is the recipient of numerous event industry awards, including the National Winner of the 2012 Future Leader Award from Meetings & Events Australia. In 2017, AA&P received the Platinum Company Award at the MEA National Awards.

Session Overview

The meetings and events industry have evolved beyond its preoccupation with event technology and the impact of Millennials over the last five years. The focus of 2018 revolved around developing more multidisciplinary business events, integrating education and entertainment, to engage attendees in new ways and get them involved. Event technology is not a force driving change anymore; it is an established pillar of every event. It’s not a new thing anymore, we are past that. This panel of future leaders will share their thought-provoking views on what’s next!

Key takeaways from Natalie, Ashleigh and Zac’s presentation

  • Future industry trends to be aware of
  • How to integrate, balance and complement evolving technology in the industry
  • An insight into what the future of event marketing looks like

Other Concurrent Speakers