Mike has spent 20 years of his life helping brands use digital to drive business outcomes – initially as the “digital guy” in a variety of agencies, and for the last 10 years, running his own digital marketing strategic consultancy called Zuni. He has worked around the world in the UK, Singapore and Australia, and on a wide range of brands varying from Nike and Apple, through to Macquarie Bank, Doors Plus, Michael Hill Jewellers and the Butterfly Foundation.
Mike’s focus is helping organisations to integrate digital activity to drive better business outcomes, and he has been using customer journeys as the cornerstone for developing effective digital strategies for clients since he founded Zuni. A number of these clients have an strong events focus, including associations like the Australian Institute of Superannuation Trustees (AIST), Australian Institute of Company Directors (AICD), and Association of Data Driven Marketing and Advertising (ADMA), charity events like Mothers Day Classic, and Century Venues, who manage venues like the Enmore, the Comedy Clubs and others.
He runs ADMA’s Customer Journey Mapping Course, lectures in Masters degree courses at the University of Sydney and UNSW, and he and his team are currently working on digital strategies and customer journeys for Hyundai, Blundstones, Century Venues and Club Plus Super. If you’re keen to work out how customer journeys can help you unlock your customer centric marketing strategy or the campaign for your next event, come along to the session and grab him during the break.