Mike is a destination and convention and visitor bureau specialist with 30 years’ experience in the tourism and business events industry. Since joining Gaining Edge (a global business events consultancy firm) as a senior partner in 2007 he has been a lead consultant on destination and convention bureau development for their global clientele including Australia, Africa, China, Japan, Macao, Malaysia, Mexico, New Zealand, Qatar, Rwanda, Serbia, South Africa, South Korea, Thailand, United Kingdom & USA. His areas of expertise include strategic planning, sales and marketing, destination and product development, bidding, CVB and industry training, association development and he also provides consultancy support to GainingEdge’s convention centre development business unit.
Key consultancy projects have included the establishment and capability strengthening for the Malaysia Convention and Exhibition Bureau, Japan’s Global MICE Cities, Thailand’s regional MICE cities development and the provision of in market representation services for clients globally.
Mike was previously the Director of Sales and Marketing for Melbourne Convention Bureau, a senior manager for Tourism Australia as well as an ex-President and National Councillor for MEA.