Joshua McNicol

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Joshua McNicol

Head of Marketing, APAC

PRESENTATION TOPIC: How to Use Your Event Data to Win Sponsors and Partners

CONFERENCE TRACK: Sales & Marketing

Having recently returned to Australia after working in Silicon Valley, Josh has spent his career in marketing for 15+ years, and has worked at some of the world’s fastest growing technology startups and brands. He currently leads the Asia Pacific marketing team at Eventbrite in their Melbourne office.

A champion for customer-centric marketing, throughout his years Josh has focused work on his passions for brand storytelling and strategy, customer acquisition, and launching new brands into new markets. Prior to Eventbrite, Josh led marketing teams at Square, Temple & Webster and The Australian Ballet, and was actively involved in the National Online Retailers Association (NORA). 

Josh holds an MBA from the University of Technology, Sydney.

Session Overview

Technology has not only changed the way events are organised. It’s also changed the way event sponsorships are won. The key to proving value to sponsors and partners lies in presenting a business opportunity that no other event can offer – and that lies in your event data. In this highly practical session, you’ll find out how to activate the event data you already have at your fingertips, and get into the heads of sponsors to win more deals, faster.

Three key takeaways from Joshua’s presentation

  • The event data that matters most to sponsors, and how to find and activate it.
  • Insights from top Australian events who have successfully used event data to attract and retain local vendors and partners.
  • How to package your event data convincingly in your pitch deck to win more sponsorship deals.

Other Concurrent Speakers