Danielle Lewis

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Danielle Lewis

CEO & Co-Founder, Scrunch

PRESENTATION TOPIC: Influencer Marketing: A beginner’s guide on what it is and how to get started

CONFERENCE TRACK: Sales & Marketing

Danielle is the Co-Founder & CEO of Scrunch, one of Australia’s fastest growing, data-driven Influencer Marketing platforms.

Scrunch launched in late 2014, and since then has raised $3 Million in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia.

The Scrunch platform enables brands and agencies to discover the right Influencers for their campaigns through proprietary influencer audience insights and makes running campaigns quick and easy.

Danielle and her team have been proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of NewsCorp, Publicis Mojo, Under Armour, Swarovski, Youfoodz and more.

Danielle has a background in fashion design, blogging and enterprise sales. Ten years ago, she started a local Brisbane-based blog while pursuing a career in enterprise sales for Australia’s largest telecommunications company. It was through this blog that the world of digital Influencers and their challenges would interest her so much that she threw-in a rising career to pursue the world of technology start-ups.

Session Overview

Influencer Marketing has evolved quickly in the last 12 months. The marketing channel has proven itself here to stay, but it’s not without some key challenges. Danielle will dive into what Influencer Marketing means in 2019 and how the events industry can use key strategies to their advantage.

Three key takeaways from Danielle’s presentation

  1. What influencer marketing means in 2019.
  2. How to get started in a market that’s becoming crowded.
  3. Key trends the events industry should look out for.

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