Beverley Williamson

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Beverley Williamson

General Manager, Sales with the Melbourne Convention Bureau (MCB)

PRESENTATION TOPIC: Innovations, Insights and Inspiration @ ITS World Congress 2016

MEA Event of the Year Award 2017 – Moderated by Beverley Williamson

CONFERENCE TRACK: Best Practice Case Studies

Beverley Williamson is the General Manager, Sales with the Melbourne Convention Bureau (MCB).

Since Beverley joined MCB in 2007 she has held the positions of Senior Bid Manager; Associate Director, Convention Sales; Director Bids and PCO Partnerships; Director Business Development.

She has a vast skill-set, encompassing but not limited to, strategic planning, leadership, event management, lobbying, unique bidding strategies and presentation concept and delivery.

Before joining MCB, Beverley held positions with Freehills (Melbourne) as Event Manager; Fox Events (Melbourne) as Director of Events; and Martlet Conferences and Exhibitions (United Kingdom) as Event Manager.

Beverley holds a Bachelor of Arts in International Tourism Management from the University of Brighton, United Kingdom.

Session Overview

Join PCO, MCI Australia together their client, ITS Australia in a moderated panel session as they share the successful strategies used to make the Intelligent Transport Systems World Congress in 2016 the “most successful non-medical congress ever to come to Melbourne”.  Learn about the innovations, insights and inspirations implemented in ITS 2016 that resulted in it being awarded the MEA Event of the Year in 2017.

Three key takeaways from Cindy-Lee, Dean and Janette’s presentation

  • Developing innovative solutions for maximising revenue generation 
  • Keeping the project plan and client relationship on track but agile
  • Ensuring that your future event leaves a legacy beyond the onsite experience

Other Concurrent Speakers