Ashleigh Cooper

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Ashleigh Cooper

Head of Sales, Trippas White Group

PRESENTATION TOPIC: The Future of Events as predicted by future leaders




Having found a passion for events whilst working the banquet floor, Ashleigh has grown to an adaptable and well rounded events industry professional. Leading from the front  since her early twenties, establishing an events department for an in-house corporate and driving clients to success across venue and supplier relations. Celebrating a ten year tenure highlighted by being awarded the NSW and National Future Leader of the Year in 2016. Outside of her day to day role, Ashleigh has contributed to the MEA Future Leaders initiative spanning five years. Playing an active role in taking the program online with the dedicated Facebook  page, leading the re-brand from YMEA to its current MEA Future Leaders standing, reshaping both the mission and vision to ensure the programs sustainability. Ashleigh will forever be grateful for the opportunities that both mentorship and networking have fortuned her throughout her career.

Session Overview

The meetings and events industry have evolved beyond its preoccupation with event technology and the impact of Millennials over the last five years. The focus of 2018 revolved around developing more multidisciplinary business events, integrating education and entertainment, to engage attendees in new ways and get them involved. Event technology is not a force driving change anymore; it is an established pillar of every event. It’s not a new thing anymore, we are past that. This panel of future leaders will share their thought-provoking views on what’s next!

Key takeaways from Natalie, Ashleigh and Zac’s presentation

  • Future industry trends to be aware of
  • How to integrate, balance and complement evolving technology in the industry
  • An insight into what the future of event marketing looks like

Other Concurrent Speakers