Alana Hay

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Alana Hay

Managing Director, Milestone Creative Australia

PRESENTATION TOPIC: Killer Event Marketing Strategies



CONFERENCE TRACK: Sales & Marketing

Alana is the founder of Milestone Creative Australia – She specialises in strategy and marketing of major events, festivals, tourism, business events, creative industries and arts.

Alana’s 25-year career spans venues, event management, tourism and destination marketing. She is passionate about the events industry, the arts and the development of engaging public places and spaces. She has a deep understanding of events and the role they play in creating inclusive, vibrant and shared destinations and communities and she loves creating connections between brand, community and events for tourism, visitation and commercial outcomes.

Alana has been instrumental in the development and marketing of the largest and most prestigious major events, festivals, precincts, venues, destinations, arts organisations, theatre companies and corporates across Australia. These include Sydney Olympic Park, Royal Botanic Gardens, Vivid Sydney, Sydney Royal Easter Show, Mardi Gras, SailGP, Corroboree Sydney, Liveworks, Merivale Group, Destination NSW, Sydney’s West, Australian National Maritime Museum, SMC, Sydney Theatre Company, Bangarra and Performance Space.

Alana regularly delivers presentations and training for the industry on topics including strategy, tourism, marketing, major events, event acquisition, event development and digital marketing.

Alana is active in the industry, is on the Board of Directors of Meetings and Events Australia (MEA). She is also an Accredited Fellow Member of MEA (AFMEA).

Session Overview

At this practical session, we’ll be sharing the big marketing trends that will shape event marketing in 2019. We’ll give you 10 big ideas to help you create a killer event marketing strategy. You’ll learn how we develop an event brand, build audiences and channels from scratch, and we’ll share our event marketing approach that converts to sales and put bums on seats. You’ll also walk away with tools such as our integrated marketing and digital cheat sheet and our ticket type and pricing matrix.

Three key takeaways from Alana’s presentation

  • Marketing trends that will impact the way you market and sell in 2019.
  • How to engage and activate your audience on social media and other platforms.
  • Social and digital marketing, pricing and roll out strategies that puts bums on seats.

Other Concurrent Speakers